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Thong Challenge - Update

In January this year, we celebrated the 10th anniversary of the Havaianas Thong challenge. We wanted to reach this impressive milestone before shaking things up and trying other new and exciting ways to collaborate with our fans.

Next year, in January, rather than hosting the Thong Challenge at Bondi Beach, Torquay, Cottesloe, Glenelg and Mooloolaba, we will be planning our major events to kick-off in October to celebrate the start of summer. For now, our exciting new Airstream which has already kick started will continue to hit the road, along the East Coast of Australia, visiting new locations with activities, prizes & giveaways.

We are immensely proud of the support our fans have shown over the last 10 years with the Havaianas Thong Challenge, with over $400,000 raised for the Nippers program and are also excited to engage the East Coast of Australia with the new Airstream. For more information on the Airstream tour visit us here.

We will most certainly still continue supporting the Nippers program with local surf communities in the future and look forward to staying in touch with Havaianas fans through many other exciting ways to come. So stay tuned!

The future of Havaianas Thong Challenge - Frequently Asked Questions

1.    When does registration open for the 2016 Thong Challenge event?
The Havaianas Thong Challenge will not be taking place in 2016.

2.    Why is Havaianas Thong Challenge not going ahead this year?
After an amazing ten years of the Havaianas Thong Challenge, the Havaianas team felt it was time to shake things up and offer fans a new experience. This summer, Havaianas is hitting the road in our very own custom Airstream.

We are visiting different locations across the East Coast and South Australia offering customers the chance to grab a fresh pair of Havaianas and personalize the design, enjoy live music, lots of prize giveaways and enter the chance to win 1 of 3 weekends away in the Havaianas Airstream for you and 5 friends at a top beach location.

3.    Has the Thong Challenge been stopped due to safety issues? Was there overcrowding in the water?
No, safety has not affected the decision to end the Havaianas Thong Challenge. Participant safety was always Havaianas’ highest priority. Havaianas has always worked very closely with the participating surf lifesaving clubs to ensure a safe and enjoyable experience for all involved.

4.    What profit does Havaianas make from the Thong Challenge?
The Havaianas Thong Challenge was not a profit making exercise. Whilst the ticket price did offset a small portion of the events costs, it meant participants each got their very own inflatable Havaianas lilo to keep.

5.    What will Havaianas be doing instead?
This summer the Havaianas on Tour Airstream is visiting various locations across the East Coast. Follow our journey on Facebook or our hub at Make sure you visit the Airstream to get your feet summer ready with a new pair of Havaianas whilst also enjoying free pedicures, live music and heaps of giveaways. Don’t forget to enter our competition where you could win 1 of 3 ultimate glamping experiences for you and 5 mates in the Airstream.

6.    Will Havaianas still be supporting the Nippers programs?
Havaianas is immensely proud of the support it has been able to offer the Nippers program over the past ten years. Havaianas looks forward to continuing to support local surf club communities in the future

7.    Will Havaianas still do something on Australia Day?
Havaianas new plans are still in the works. Keep checking our Facebook page for updates.

8.    Will you still be selling inflatable thongs/a new design of inflatable thongs?
The full inflatable Havaianas range is still available for purchase, check out for more details.


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