You asked, we
listened!
This season
Formula 1 introduced the Halo – a safety device fitted onto the car for the driver’s
protection. However, people noticed that Halo is a dead ringer for the straps
of thongs! And what could be more synonymous with thongs than Havaianas?
We surprised
our consumers by responding to the humorous requests online and took this
opportunity to infuse our colourful and energetic attitude with the Force India F1 Team.
Formula 1
kicked off the season with the Australian Grand Prix in Melbourne and despite
an awesome performance by the ForceIndia team – Sergio Perez and Esteban Ocon just missed
out on top ten coming in at 11th and 12th place. With 20
more races to go for the season there is plenty of opportunity for the team to
push even harder!
What’s next?
The Havi’s logo will appear on the Sahara Force India F1 Team at
selected races throughout this year and most significantly at the Brazilian
Grand Prix in São Paulo – the home of Havaianas.
Keep an eye out for the Havi’s Halo as
it zooms by in some of the upcoming Formula 1 races this season.
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