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Havaianas accelerates summer vibes with Sahara Force India F1® Team

Havaianas continue to spread the joy of Brazilian summer – this year to the Formula 1 track with the sponsorship of Sahara Force India F1 Team.

You asked, we listened!

This season Formula 1 introduced the Halo – a safety device fitted onto the car for the driver’s protection. However, people noticed that Halo is a dead ringer for the straps of thongs! And what could be more synonymous with thongs than Havaianas?

We surprised our consumers by responding to the humorous requests online and took this opportunity to infuse our colourful and energetic attitude with the Force India F1 Team.
Formula 1 kicked off the season with the Australian Grand Prix in Melbourne and despite an awesome performance by the ForceIndia team – Sergio Perez and Esteban Ocon just missed out on top ten coming in at 11th and 12th place. With 20 more races to go for the season there is plenty of opportunity for the team to push even harder!
What’s next?

The Havi’s logo will appear on the Sahara Force India F1 Team at selected races throughout this year and most significantly at the Brazilian Grand Prix in São Paulo – the home of Havaianas.

Keep an eye out for the Havi’s Halo as it zooms by in some of the upcoming Formula 1 races this season. 


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